The outdoor event industry is a thriving segment of the business world, especially in the last few years. To promote safety, many event organizers had to move festivities outside to accommodate guests at the height of the pandemic. Needless to say, this industry is unlikely to disappear anytime soon, as people will always have weddings, birthday parties, anniversaries, graduations, and more to celebrate.
When you own an outdoor event venue in Warrenton, VA, creating an attractive space that brings in clients is a top priority. The accommodations must be able to host a beautiful event so that clients can feel confident that their guests will have a memorable experience.
Outside of regular maintenance to keep things crisp and professional, there are a lot of unique features that you can choose to invest in to bring more attention to your property. Here are some ideas for sprucing up your event venue and attracting more clients that are looking to plan outdoor events.
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A Modern Patio
Many outdoor events include a lot of time to linger and socialize. Whether it is a wedding, graduation party, or corporate event, clients are more likely to choose an event venue that fosters connection for guests. Building a new patio or updating an old one to have a more modern look is a great way to entice event organizers with better amenities. Invest in furniture that is comfortable but features straight lines and a mixture of woods and metals. Consider solar power-dok picnic tables that allow guests to sit in the shade while also charging their phones. Hang string lights crisscross over the space to provide a warm lighting atmosphere. You could also install propane patio heaters to warm the area on chillier nights. A modern patio can be a welcoming place for guests and might be the deciding factor for clients that want the perfect outdoor venue for their Warrenton event.
Gardens and Pathways
Another way to wow potential clients is with a well-manicured garden. Organizing a space for a variety of flora can bring life to any outdoor venue, and including stone pathways around or through the garden allows guests to explore and admire the plants. You could put a bench or two nearby so people can sit down and chat while looking at the garden. If you can make it an immersive garden experience where guests can walk through the garden and be surrounded on all sides, including above, by flowers, shrubs, and trees, then this feature could be the highlight of your venue. To go even more above and beyond, put in a unique water feature like a fountain for a dynamic piece. Don’t forget to install some solar lights along the path or string lights around the garden so guests can still enjoy the garden at night.
Spaces, where people can gather in larger groups, are very important for outdoor venues. It allows you to host events like weddings and graduation parties, which often require a spot where many people can sit together to watch a ceremony or eat a meal. For these reasons, your outdoor space should include a pavilion. This structure will provide some shade and mild shelter from the elements for guests. It is also perfect for people to gather together for a barbecue. Timber frame pavilion kits in Warrenton can add a functional space to your venue that will draw in more clients.
While most indoor venues have large projection screens to work with, many outdoor spaces cannot support the tech needs of clients. You could position your venue ahead of other outdoor locations by providing a unique benefit with projection surfaces that work outside. It could be the side of a barn that is designed in a way to project a large image that is easy to see for all the guests. Not many outdoor venues can boast of effective projection methods other than a portable screen, which is often too small and unstable to be practical. Providing this amenity could make a huge difference in swaying a client’s preferences toward your space. See if there is a way to incorporate presentation technology into your outdoor venue smoothly to increase your offerings for event organizers in Warrenton.
Offer What Your Competitors Cannot
Part of enticing event organizers to choose your venue is showing them a unique experience that you can offer them and their guests. What makes your venue different from all the others and why will it result in a more memorable event? These unique features listed above, along with many other possibilities, can make your venue stand out from the rest by offering an atmosphere and amenities that can only be found in one place. Also, by investing in some of these features, you are demonstrating your commitment to providing a high-value experience to attendees. See what opportunities are out there to provide something unique to your clients that they cannot find anywhere else in Warrenton and then invest in those ideas.